The Story of "the pipe"

The Story of the pipe Venturi, Inc. brochure enclosed with the pipe pipes, 1965-1975?			my site! Or visit the Site Map.





		The Pat. No. line in 1965 read "U.S.Pat. No. 3,185.163" which was almost immediately replaced with that line blacked out and "Patents Applied For" stamped above the black-out. In 1966-67, there was no black-out, only "Patents Applied for" printed on that line. By 1973, this line was in use.

		The first sentence prior to 1969 was the same, but the rest of the paragraph read: "Intriguing, too, is the story of the product, how it was discovered and how it works."


		Prior to 1969, "...has revolutionized..." read "...may revolutionize...."






























	In 1969, "A few years ago..." replaced 1965's "Three years ago...." In 1966 and 1967, it was "Four years ago...."








		In 1966, "...a pipe-smoking scientist..." became "...pipe-smoking engineers...."














	Prior to 1967 the column break followed "...bottom of the...."
	In 1969, the column break followed "...Instead, these tars...."
	In 1970, the break was where it is here.


















	Until 1966, "...drying out..." was in quotes.
	In 1973, "...83% less tar..." was lowered to 50%.

	9. was added in 1970.
	10. was added in 1973.












	In 1969, "...doubled-over..." became "double-over...."

	This column ended after "...sweet taste." until 1969.

	This paragraph was added in 1969.



	Prior to 1969 this paragraph said only, "It is never necessary to use a reamer."

	The first sentence of this paragraph was in from the beginning; in early 1969 it was made all-capitals.
	The second sentence was added in 1970.





	The first 1965 edition said "not felt" instead of "barely felt if at all."





	This heading was SCARCITY OF *the pipe* until 1969 and the first paragraph began "Quite frankly, there unfortunately may be a scarcity of *the pipe* in the immediate future. Here is the reason. Production..... "









	The address line in: 1965,"The Venturi Company, 2 Pine Street, San Francisco, California 94111 1966-1969, The Venturi Company, Hearst Bldg., San Francisco, California 94103 1970, Venturi, Inc, Hearst Bldg., San Francisco, California 94103 1973-1975, as shown here.





	The last paragraph in this column in: 1965: "A Satellite corporation of the Tar Gard Company which manufactures and distributes Tar Gard cigarette filter-holder products throughout the world." 1966-1969: same except "Tar-Away" is inserted between "Tar Gard" and "cigarette." 1970: "Also manufacturers and distributors of Tar Gard and Tar Away cigarette filter holders, Fire Gard safety ash trays, Ad-Here adhesive and other consumer products." 1973 and later: paragraph omitted.








	This column was blank before 1966.

	In 1966: *the pipe* is available in the five shapes shown below. Apple, Bent, Pot, Bulldog, Billiard are illustrated as here with Billiard centered. In late 1966 - early 1967: *the pipe* is available in the five shapes shown below. Apple, Bent, Pot, Bulldog, Giant Pot, Dublin, Billiard are illustrated as here with Billiard centered. (NOTE: Yes, they said five and showed seven, just as on this one they say six and show eight!) In 1969: The Pipe" is available in ebony in the six shapes, shown below at $12.50. Illustrated are Apple, Bent, Pot, Bulldog, Billiard, Dublin with these additional paragraphs: "All the shapes shown above except Bent in Oyster White, Burnt Orange, Avocado Green, Ash Grey, Federal Gold, and Horizon Blue at $15." And "FOR LATEST SHAPES - SEE DEALER. In 1970: *the pipe* is available in ebony in the six shapes, shown below at $12.50.Apple, Bent, Pot, Bulldog, Billiard, and Dublin are illustrated. An additional paragraph reads: For *the pipe* in distinctive colors and designs see reverse side. In 1973: *the pipe* is available in ebony in the six shapes shown below. Illustrated are Bent, Pot, Billiard, Dublin, Canadian, Author. Additional material: COLORS IN ALL SHAPES; Ebony, Avocado Green, Oyster White, Burnt Orange, Burgundy Red, English Blue. FASHION STRIPES DESIGN (Available in pot, bent, Canadian, and Billiard shapes) In English Blue, Oyster White, Burnt Orange, Ebony, Burgundy Red, and Federal Gold, all with Fashion Stripes in Complementary Integrated Colors. Also, All-American - white with red and blue stripes.































	This column was blank before 1966 and then it was the Guarantee, not this information, from 1966-1973. When the "feather ROCK" pipes were introduced, this page was again the guarantee. In 1973, it read: VENTURI, INC. A Macdonald-Steward (sic) Ltd. Company 1610 Rollins Road, Burlingame, Calif. 94010 Manufacturer and/or Distributor Of The Smoke™ Pipe "It Keeps Tobacco Honest" Tar Gard® Cigarette Filter Holders Fire Gard™ World's Safest Ash Tray The Venturi™ Pipe "Pipe Smokers Recommend It," Write for Venturi's Colorful Catalogs




































	Only found in 1973 and later editions. In the 1970 brochure this column and the next one read: SELECT FROM MANY FASHION COLORS AND DESIGNS - ALL AT $15 COLORS. Oyster White Burnt Orange English Blue Avocado Green Federal Gold Morocco Grey Coral Maroon When the "feather ROCK" pipes were introduced, this column and the next one were devoted to an advertisement for pipe tobacco.



































	Not found in this column until 1973 - see column 6 above. In the 1970 brochure this column and the previous one read: SELECT FROM MANY FASHION COLORS AND DESIGNS - ALL AT $15. RALLY STRIPES DESIGN (Available in pot and billiard shapes) Burnt Orange w/white stripes Oyster White w/orange stripes Federal Gold w/orange stripes Ebony w/orange stripes BULLDOG BUFF DESIGN Burnt Orange w/black buff Oyster White w/black buff Federal Gold w/black buff Avocado Green w/black buff AMERICANA DESIGN, Red and Blue stripes on white bowl (Note: This line was also spread across this and the previous column.) When the feather ROCK pipes were introduced, this column and the previous one were devoted to an advertisement for pipe tobacco

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The Story of the pipe

Last update: 2008-04-02